A dam is a barrier. And if it had to do with a body of water, a dam would prevent its flow. It’s function. How water wants to flow!
How your website (or landing pages) want to make a sale!
It’s fitting we liken your website to such a body of water. That wants to flow. I mean, who builds a website and not intend it to make sale?
Then again, water, website, w, w. Wow. Don’t they just blend?
To Make a Sale
Now a dam, such as a beaver, several beavers can prevent water flow, necessary for water to achieve its purpose. To flow. To go places. To make things happen.
In a similar way, certain elements of your website can prevent you from getting it to achieve its aim, to make a sale. To go places. To make things happen.
What are these “certain elements,” these unwanted beavers? And how can we get rid of them and build our pages?
3 Ways to Build a Website Sales Page
You know, the page intended to make a sale on your website is a sales page. It’s also quite popularly spoken of as landing page. Makes sense that when people land there they flow on unrestricted to the very purpose of the page. The sale.
To do this, you have three ways.
Unbounce does have stunning landing page templates.
The second way is to write the codes yourself that bust these dams and leave you a clean, uncluttered canvas, where on you place your conversion items. You will create several new page templates. Define “remove actions” and other “conditionals” that leave you just what you want. You know web dev alright. And you have time! Again, no problem. You’re doing fine.
But there’s a third way. A sweet way.
And it’s the one I recommend. It’s the very one I’m dedicating the rest of this short guide to.
You want to be able to make a sale with a page in as simple a way as reciting nursery rhymes.
That is exactly what a solution I’ve discovered and am rocking for WordPress, specifically, the beloved Genesis Framework, will do for you. Yet, for all its worth, saving you money, time, development investments, it’s free.
It’s Dambuster, built for Genesis. Get ready to bust ’em dams!
What are those elements that must be out of the way to ready your landing page for conversion? I think you already know them, but…
Bust These Beavers!
According to Unbounce, my definitive authority yet on “landing pages,” (yes, seriously)
a landing page is a standalone web page distinct from your main website that has been designed for a single focused objective.
Everything else on this particular page must be snuffed (busted) that does not “guide [your visitors] to your intended conversion goal.
Here they are!
- Your Site’s Global Navigation
- Sidebars (Left or Right)
- Etc, and
Now that’s a short list. You’ll see a longer list when you look at how to get that clean canvas for your sales page to shape up.
Using Dambuster to Build Landing Pages
A quick heads up is crucial here.
What Dambuster does for you is clear out behind the scenes all the beaver encumbrances on the page. All you have to do is give things a Nike, “enable tweaks.”
Dambuster doesn’t build the page for you.
Now I say “using Dambuster to build…” to mean that the plugin achieves the main objective of the sales page. You do need to be comfortable with HTML/CSS and other tools and integrations (such as form, split-testing, reporting, email, etc) to make the page convert. To see the places it’s taking you.
So for such tons of features and for high-end sales pages (you might need sometime) you could go the way of Unbounce.
However, for several needs of yours, even for your every day (information) web (about, products, or features) pages, just Dambuster and HTML/CSS will do.
Still yet, some persons aren’t very comfortable with HTML/CSS and prefer to use such drag-and-drop page builders as Beaver Builder. Now Beaver builder, as if I’ve intended to pun all the time with my persistent reference to “beavers” building dams, getting in the way). 🙂
I personally don’t like or encourage page builders. They make for lazy (really stupid) web development. You get what you want, yes. But you don’t improve your language skills. You lose bragging rights. Bad!
I’m very comfortable with HTML/CSS and have given Dambuster a spin. While I’ve so far built six web pages using just Dambuster and coding HTML/CSS, I want you to take a look my launch of Unfortunate Oyibo landing page.
Now that’s a landing page to make a sale, to sell my book, so it’s a perfect example for this purpose. If you look at my homepage here you’ll see that my beloved Wintersong child theme limits my content to half the browser viewport and to the right.
So several things had to be nixed! And Dambuster saved me a ton of work, nixing things for me. Dambuster doesn’t hurt your development knowledge because you know what it’s doing for you behind the scenes. It’s only saving you time.
So, I used Dambuster to bust those limitations, made the Unfortunate Oyibo landing page full-width, and it was ready to receive my HTML divisions/sections. Then I wrote out all sections and came over to the front-end and styled them, inserting the images and backgrounds. And voila…
It was fun work.
Do note that I have flaws on my Unfortunate Oyibo landing page. I have links and buttons that could take people away from the page before they have clicked to buy the book. This is not a sales page best practice. I err there because I want the page to serve two purposes. Now you can guess the one.
But I Couldn’t Say It Enough
Now, Elizabeth Jamieson and her husband Russell (my mentor and teacher in Genesis) are the creators of the Dambuster plugin for Genesis.
Elizabeth has done a video demo that shows you in about 5 minutes how you can do this. Watch it below. And notice when she ‘enables tweaks’ with all things that have to be nixed.
But to get a more thorough training (now, I’m assuming yet again that you’re comfortable coding HTML) you might need to buy the Jamiesons’ course on this. You can find it here.
So, hopefully you want your next pages (whether for sale, landing, or just plain web ones, information/presentation) to flow unrestricted like water, without those beavers (pardon the pun again, no malice intended) in the way. You want to be empowered to build anything you want on your web pages. To be in total control. Just use Dambuster.
For me now, “everything is possible” that I want to build on a page to make a sale. If you like me, you’ll try Dambuster on your Genesis site and be equally empowered.
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